Marketing Operations & AI Automation · Alicante, Spain · Remote
I build AI agents, CRM architecture & workflows that do real work.
HubSpot · Zoho · Make · n8n. Deterministic where reliability is non-negotiable, AI where judgment helps — and honest numbers either way.
scenario: inquiry → booked, unattended
inquiry, 2:47 am
4 taps, no typing
live CRM listings
+ reminder sent
zero lost
// the work
Shipped systems, honest labels
WhatsApp agent for real-estate agencies
Qualifies a buyer in 4 taps, matches live listings from the agency's own feed (Google Sheet or their portal XML), books the viewing on Cal.com — every lead logged, nothing lost after hours.
Hybrid AI leasing agent for a residential development
Answers open questions with an AI brain, checks real unit availability in Zoho CRM in seconds via Make, and books the visit autonomously through Zoho Bookings.
The agent that qualifies my own leads
Bilingual chat on workflowautomation.ca: natural conversation in, structured lead out — GPT-4o extraction, instant notifications, pre-filled booking card. Built end-to-end with Claude Code.
Zoho CRM ↔ HOPEM accounting integration
Killed a 20-minute copy/paste ritual: records sync in about a minute, ~50 times a month, zero duplicates since stabilization — roughly 15 hours of admin recovered monthly.
Zoho CRM architecture & automation
Implementation, integration, automation: Blueprints with custom Deluge widgets, workflow rules that keep data trustworthy, and the whole Zoho suite wired together — plus training that makes it stick.
Funnel diagnosis: $1,000 → $64 cost per conversion
A Shopify store bleeding ad spend. UX and funnel audit first, ads rebuild second — the origin story of how I decide where automation actually belongs.
// original research
I measured the problem before selling the fix
Lead response speed: 18 Alicante estate agencies, one real enquiry each
I sent a genuine rental enquiry to 18 agencies across the province and timed every reply. 3 answered at all; 15 never did. 38.9% advertise WhatsApp on their own site — not one used it to respond.
Read the study→// how i work
Deliberately boring where it matters
The LLM never owns the critical path. Qualification, availability checks, booking, and data sync run on deterministic code with explicit state, error handlers, and alerts — because a lead-capture flow that guesses is a flow that loses leads. AI handles what it's genuinely good at: language, judgment, extraction. That split is why these systems keep working at 2:47 am.
// about
Systems thinker, builder by nature
Ten-plus years in digital — web, UX, conversion — with the last five-plus specialized in CRM architecture and marketing automation. I build HubSpot and Zoho systems from scratch rather than administering ones someone else designed, and I map the data flow before touching any tool.
The web/UX background is why the automations convert: funnel drop-offs and user behavior decide where an agent, a nurture sequence, or a routing rule actually belongs.
// contact
One conversation beats ten emails
Hiring for marketing ops or automation, or need a system built? Say hi.