Featured Project

UX Research & Responsive E-commerce

We deliver household staples, cleaning supplies, toiletries in reusable sanitized glass/metal containers. Save money, time, and help the environment!

Strategy

Target Audience

Roles (groups of people with similar goals)

Families with children
Families with low-income/financially smart
Restaurant owners

Demographics

Gender – About 55% men/45% women
Education – Undergraduate and graduate education
Occupations – Office workers & executives, SME’s owners, freelancers
Age – 30 to 55
Location – Greater Vancouver Area

Personality & Attitudes:

Financially smart
Down to Earth
Cash is king

Values:
Likes saving
Environmentally conscious

Lifestyles:
Enjoys family time
Busy
Prefers online shopping
Cares about the environment

User Personas

Outline of Scope

Sitemap

Wireframes